Same-Day Delivery in Singapore: Is It Worth Offering as an Online Seller?
- YouMart

- Jul 14
- 3 min read

In the age of instant gratification, “same-day delivery” sounds like a competitive edge every seller should chase. Singapore shoppers are used to fast—and they’re vocal when their orders are slow.
But before you promise lightning-fast shipping, you need to ask:
Can your operations handle the pressure?
Is it profitable?
And most importantly… is it worth it?
Here’s an honest breakdown for SG-based online sellers.
⚡ Why Same-Day Delivery Feels Necessary
Let’s start with the obvious:
Consumers expect speed: 67% of online shoppers in Singapore say fast delivery is a deciding factor.
Your competitors are doing it: Big brands (and even smaller Shopee sellers) are offering same-day options.
It builds trust: A promise of same-day feels professional—even if only a portion of buyers use it.
But the costs and trade-offs are where things get tricky.
💸 The Real Cost of Same-Day Delivery
Same-day fulfilment sounds sexy until you realise what it involves:
Tighter order cut-off times
Dedicated packing teams who can turn around parcels within an hour
Reliable courier partners with real-time handoffs
Limited SKU flexibility—you can’t offer same-day for everything
And unless your systems are air-tight, the slightest delay ruins the entire promise.
✅ When Same-Day Delivery Does Make Sense
You should offer it if:
You already have fast inventory turnover
– Your products are well-stocked and move quickly
Your fulfilment is outsourced or automated
– A partner like YouMart can prep, pack, and dispatch on your behalf
Your average order value (AOV) justifies the cost
– If you’re selling premium or urgent-use items, buyers are willing to pay more for speed
You can restrict by location or product type
– Offer it only within certain SG zones or for fast-moving SKUs
❌ When It Becomes a Liability
Don’t offer same-day if:
You’re already struggling with fulfilment timelines
Your customer service team can’t handle delays
Your packaging isn’t optimised for rapid handoff
You’re using basic spreadsheets or manual order flows
In these cases, adding same-day shipping will cause more refund requests, negative reviews, and stress.
🛠 How to Make Same-Day Delivery Work (Without Burning Out)
Here’s how we help sellers integrate it the smart way:
1. Dedicated Same-Day Inventory
We help merchants tag and isolate SKUs that are same-day eligible. That way, only the fastest-moving, easiest-to-pack products qualify.
2. Cut-Off Time Automations
Our system enforces realistic cut-off times (e.g. 12PM) based on your order volume, courier schedules, and prep time.
3. Courier Allocation by Zone
YouMart connects to multiple courier services. Based on delivery location and urgency, we auto-select the best courier for the job
.
4. Real-Time Notifications for Your Customers
Tracking links, live ETA, and updates help reduce “where’s my order?!” complaints—so you look pro without lifting a finger.
📊 Does It Increase Sales?
For most YouMart merchants, enabling same-day (selectively) leads to:
Higher cart conversion
Lower cart abandonment
More returning customers who appreciate the speed
But the win only happens if the experience is smooth.
So...
You don’t need to offer same-day delivery to everyone. But if you can do it right for the right SKUs, it becomes a powerful conversion booster—and a brand builder.
The real question isn’t “Can I offer it?”.
It’s “Can I offer it without losing money or disappointing customers?”
And that’s where your fulfilment partner matters.





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